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Best time to post, in your audience’s timezone
Your followers’ morning isn’t always yours. Choose where your audience lives, and see their peak hours converted to your clock.
| 12a | 1 AM | 2 AM | 3a | 4 AM | 5 AM | 6a | 7 AM | 8 AM | 9a | 10 AM | 11 AM | 12p | 1 PM | 2 PM | 3p | 4 PM | 5 PM | 6p | 7 PM | 8 PM | 9p | 10 PM | 11 PM | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Tue | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Wed | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Thu | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Fri | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM strong | 8 AM peak | 9 AM strong | 10 AM moderate | 11 AM strong | 12 PM peak | 1 PM strong | 2 PM moderate | 3 PM moderate | 4 PM strong | 5 PM peak | 6 PM peak | 7 PM strong | 8 PM moderate | 9 PM moderate | 10 PM moderate | 11 PM quiet |
| Sat | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM moderate | 8 AM moderate | 9 AM strong | 10 AM peak | 11 AM peak | 12 PM strong | 1 PM moderate | 2 PM moderate | 3 PM moderate | 4 PM moderate | 5 PM moderate | 6 PM strong | 7 PM peak | 8 PM peak | 9 PM strong | 10 PM moderate | 11 PM quiet |
| Sun | 12 AM quiet | 1 AM quiet | 2 AM quiet | 3 AM quiet | 4 AM quiet | 5 AM quiet | 6 AM quiet | 7 AM moderate | 8 AM moderate | 9 AM strong | 10 AM peak | 11 AM peak | 12 PM strong | 1 PM moderate | 2 PM moderate | 3 PM moderate | 4 PM moderate | 5 PM moderate | 6 PM strong | 7 PM peak | 8 PM peak | 9 PM strong | 10 PM moderate | 11 PM quiet |
Instagram: what shifts the baseline
Instagram’s feed isn’t chronological, but early engagement still helps a post get shown. Lunch and early evening in your audience’s timezone are the usual strong windows; weekend mornings tend to do well for lifestyle and food accounts.
Scheduling on Instagram →This is the same starting grid for every network: industry-typical engagement, not your data. Inside TallyReel Post, once you’ve published about 20 posts, the grid blends in the hours that actually work for your account.
Where these times come from
This grid is TallyReel Post’s baseline — a simple, industry-typical engagement curve, not a claim that we measured your followers. On weekdays it peaks at 8 AM, 12 PM, 5 PM, 6 PM: the commute, lunch and the end of the working day. At weekends people get up later and stay up later, so peaks move to 10 AM, 11 AM, 7 PM, 8 PM. Hours next to a peak are still strong; overnight is quiet.
Treat it as a starting point. The only reliable answer is your own history, which is why TallyReel Post blends your published posts into the grid once you have about 20 of them, and suggests open peak slots when you schedule.